I connect to our logo from the very first look and everytime I look at it . Its like, looking back to find the dots have connected themselves. As a small town boy with humble beginnings , I believe that all the endeavors, actions of mine and their fruits are not mine, but as a result of the “Divine Mother – Shakti’s“ grace and inspiration, who is expressing her will and acting through my efforts and actions. The logo which looks like the ‘third eye of Shakti ’ is like an indication and a constant reminder of the above fact. Its like she is telling me, “ always be humble because you are a medium not the doer, be grateful and sincere because you have been chosen as the medium”. Her ‘ Third Eye ’ which symbolically indicates Intellect , says that with such awareness , knowledge and purity of thoughts the Intellect evolves and , detached actions which are driven by Intellect are the strongest. As We as an Organisation and I keep progressing from one stage to other as the result of co-ordinated , organized and focused action , the logo will always remind us from where we started and keep connecting the dots backwards , keep us grounded and humble. Co-ordination, Team work, Focus and Organized action are traits of Shakti and symbolically represented in Hindu mythology with her eight hands working together towards a single goal – destruction of evil.
The logo is also indicative of the flame from a lamp with a standing wick. Such lamps whose flames point upwards are glown to convey a feeling of gratitude towards the Divine . It is like a person standing with folded hands drawn upwards and looking at the heavens thanking the Divine for everything. To the outer world , the logo manifests itself as indication of progress , simplicity , peace and forward thinking.
Founder and Managing Director, Countryside.