Creating a new way of life
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THE LOGO - MY CORE

I connect to our logo from the very first look and everytime I look at it . Its like, looking back to find the dots have connected themselves. As a small town boy with humble beginnings , I believe that all the endeavors, actions of mine and their fruits are not mine, but as a result of the “Divine Mother – Shakti’s“ grace and inspiration, who is expressing her will and acting through my efforts and actions. The logo which looks like the ‘third eye of Shakti ’ is like an indication and a constant reminder of the above fact. Its like she is telling me, “ always be humble because you are a medium not the doer, be grateful and sincere because you have been chosen as the medium”. Her ‘ Third Eye ’ which symbolically indicates Intellect , says that with such awareness , knowledge and purity of thoughts the Intellect evolves and , detached actions which are driven by Intellect are the strongest. As We as an Organisation and I keep progressing from one stage to other as the result of co-ordinated , organized and focused action , the logo will always remind us from where we started and keep connecting the dots backwards , keep us grounded and humble. Co-ordination, Team work, Focus and Organized action are traits of Shakti and symbolically represented in Hindu mythology with her eight hands working together towards a single goal – destruction of evil.


The logo is also indicative of the flame from a lamp with a standing wick. Such lamps whose flames point upwards are glown to convey a feeling of gratitude towards the Divine . It is like a person standing with folded hands drawn upwards and looking at the heavens thanking the Divine for everything. To the outer world , the logo manifests itself as indication of progress , simplicity , peace and forward thinking.


Atmeek Anand
Founder and Managing Director, Countryside.

COUNTRYSIDE, THE BRAND "RESPONSIBLE LIVING"

The brand stands for a way of life which is defined by the three words – Responsibility, Warmth and Care. Founded by someone who is brought up in small town India, grown up seeing Doordarshan’s, Samachar, Chitrahaar, Malgudi Days and Ramayan in a society where every elder and used to be Uncle and Aunty and source of love and attention, where Re.1 used to fetch 12 pani puris and 50ps used to fetch a Thums Up and where a family of 4 used to fit into a Bajaj Chetak with overjoyed smiles on their faces and a tremendous excitement of going out. Movie going used to be a trip to a cinema hall and Salman, Aamir, Sanjay used to be matinee idols. Cricket, Gilli Danda, Kho-Kho, Kabaddi and Rolling worn cycle tyres used to be the favourite games.


With joyful childhood memories and a heart full of love and passion, the founder together with a like minded team having sharp business acumen in their DNA, is driven by a mission to bring products and services with a clear purpose and promise – to enhance the happiness index in the lives of people with state of the art products which are ahead of their times and to add consistent value to the societ

OUR HOMES

Our homes and communities will be built to enhance the living experience of people living in it , foster and encourage a sense of strong community bonding and thereby enhance their happiness index . The designs will always aim to bring delight to our customers . The all round responsibility and care displayed in design and development of our dwellings will always encourage our customers to - Live Responsibly and Think Bigger.

THINK BIGGER

High ceilings, a big garden balcony instead of multiple small balconies, bay windows to enhance the indoor space , 4 sides or 3 sides open homes with ample light and ventilation, big windows and doors , well designed utility spaces , optimum space utilization, foyers at the entrance areas for privacy and utility, all of this coming in homes irrespective of their size – compact , midsize or large , will add a sense of additional spaciousness in every category that they are in. These dwellings will subconsciously foster a sense of well being and ‘Bigger Thinking’ in their inhabitants.

A WARM NEIGHBOURHOOD COMMUNITY

External features like natural landscaping , trees in open areas, a softscaped elevation language which is always elegant and subdued , street furniture , murals , waterbodies , nooks and corners where people bump across each other and get drawn to sit down spend time together, clubhouses, barbeque corners, facilities for games and physical activities. These features will foster the sense of 'a warm neighborhood community' by encouraging people to step out of their homes and therefore spend time together

RESPONSIBLE LIVING

Our dwellings will bring the gifts nature to the home and the community without taking anything away from it. The regular features of our developments like , Organic waste converters, Sewage treatment plants , Rain water harvesting systems , Water treatment plants, Solar energy usage , Water meters to individual units for judicious usage , Centralised piped gas systems , Electric car charging facilities , Cycle parking bays , Usage of eco-friendly paints and materials , Robust security systems, will re-affirm and strengthen our commitment towards the society and environment time and again . They will always be specially abled and patient friendly , their design will always care for the needs of senior citizens and kids. Our dwellings will encourage a sense of additional responsibility in our residents towards the environment and foster 'Responsible Living'.


Built to a price with highest the benchmarks of quality , our state of the art homes will always be ahead of their times and appeal to the buyers in terms of the value they seek for their money spent.

Our Vision

Our vision and values , drive our day to day actions , define who we are today and who we want to be tomorrow

To be the most trusted and admired developer of built spaces leading to the future with class leading dwellings which encourage the inhabitants to “ Live Responsibly” and “ Think Bigger”.

We will deliver this through our talented and passionate people who will constantly believe there is better way to do things and strive for it ; who will put “ Customer First” and get delighted with a smile on his face.

Through our commitment to quality , constant innovation and care for mother earth.

Through our state of the art , safest and most responsible methods of construction and strong processes.

OUR VALUES, GUIDING PRINCIPLES & CODE OF CONDUCT